Locked metrics
Close Rate per city
Leading · monthlyWon ÷ (Won + Lost) in the month; 90-day rate in parentheses.
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No data yet
Signed MRR
Lagging · monthlySum of MRR for all contracts signed (signature date) in the month.
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No data yet
Monthly objectives (max 3)
Partly
Partly achieved in August 2026:
Why: Partly achieved: capacity was the limiting factor (sales ran on one person). What we did do, cleaning up the pipeline, shows directly in the overview and close rate.
Decision: keep — Capacity doubles in October, and we revisit the focus points then.
Prove
OverdueEdited during month
Retain velocity per city
Done means: By July 31, every deal closes within 85% of first contact (from lead intake to signed contract).
Unblocker
One small, specific thing that removes friction this week — none set yet.How the framework works — Prove, Scale, Create in plain language
Prove
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Scale
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
Create · optional
A great restaurant along the route 🍝 — extra value for members. Optional.
Leading indicator
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
Lagging indicator
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊
#lekkerschaalbaarSales — The arrival · stop 1 of 7 — ← → to move, Esc to exit
Sales — The arrival
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