Closed from the PowerPoint migration · read-only ·
Locked metrics
Close Rate per city
Leading · monthlyWon ÷ (Won + Lost) in the month; 90-day rate in parentheses.
45,3%
On target
| Value | Target | |
|---|---|---|
| Amsterdam | 50%on target | 90d 50% |
| Haarlem | 60%on target | 90d 31,8% |
| Utrecht | 58,3%on target | 90d 56,8% |
| Den Haag | 57,1%on target | 90d 45,1% |
| Eindhoven | 17,6%off target | 90d 35,9% |
Signed MRR
Lagging · monthlySum of MRR for all contracts signed (signature date) in the month.
€ 8.575
On target
Monthly objectives (max 3)
Prove
Consistent waitlist waves + SQS>70 follow-up within 24h
Done means: ≥90% of SQS >70 leads receive a follow-up within 24 hours, with 0 high-fit leads left without next activity.
Missed
Why: Migrated from PowerPoint — retro not recorded
Decision: drop — Not carried into the next month's deck (migrated)
Prove
Increase the close rate in Haarlem with 7,5% this month
Done means: Close rate is at least 32,5%.
Achieved
Unblocker
Sales training module for CM's — key processes documented, standardized, centralizedNot achievedHow the framework works — Prove, Scale, Create in plain language
Prove
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Scale
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
Create · optional
A great restaurant along the route 🍝 — extra value for members. Optional.
Leading indicator
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
Lagging indicator
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊