Closed from the PowerPoint migration · read-only ·
Locked metrics
Close Rate per city
Leading · monthlyWon ÷ (Won + Lost) in the month; 90-day rate in parentheses.
29,9%
Off target
| Value | Target | |
|---|---|---|
| Amsterdam | 27,6%off target | 90d 42,4% |
| Haarlem | 40%off target | 90d 61,5% |
| Utrecht | 25,8%off target | 90d 35,6% |
| Den Haag | 31,3%off target | 90d 42,4% |
| Eindhoven | 50%on target | 90d 47,8% |
Signed MRR
Lagging · monthlySum of MRR for all contracts signed (signature date) in the month.
€ 6.624
Off target
Monthly objectives (max 3)
Prove
Increasing the pipeline velocity of all cities
Done means: <4 hours FRT + <4 days approved → visit planned.
Achieved
Prove
Create consistency and learning material for commercial team
Done means: Record 50+ phone calls.
Achieved
Unblocker
Log all relevant commercial information before Sophie her leaveAchievedHow the framework works — Prove, Scale, Create in plain language
Prove
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Scale
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
Create · optional
A great restaurant along the route 🍝 — extra value for members. Optional.
Leading indicator
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
Lagging indicator
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊