Closed by Sifke · read-only ·
Locked metrics
Close Rate per city
Leading · monthlyWon ÷ (Won + Lost) in the month; 90-day rate in parentheses.
46,4%
On target
| Value | Target | |
|---|---|---|
| Haarlem | 90d 57%on target | 90d 61,5% |
| Utrecht | 90d 36%on target | 90d 35,6% |
| Den Haag | 90d 55%on target | 90d 42,4% |
| Eindhoven | 90d 45%on target | 90d 47,8% |
| Amsterdam | 90d 39%on target | 90d 45% |
Signed MRR
Lagging · monthlySum of MRR for all contracts signed (signature date) in the month.
€ 6.934
Off target
Monthly objectives (max 3)
Prove
Retain velocity per city
Done means: By July 31, every deal closes within 85% of first contact (from lead intake to signed contract).
Partly
Why: Due to Roos who is currently OOO.
Decision: keep — All will stay the same.
Prove
Insure consistency in first contact approach
Done means: SOP + improved calling script incl. personal improvement points for sales.
Achieved
Unblocker
One small, specific thing that removes friction this week — none set yet.How the framework works — Prove, Scale, Create in plain language
Prove
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Scale
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
Create · optional
A great restaurant along the route 🍝 — extra value for members. Optional.
Leading indicator
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
Lagging indicator
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊