Closed from the PowerPoint migration · read-only ·
Locked metrics
Close Rate per city
Leading · monthlyWon ÷ (Won + Lost) in the month; 90-day rate in parentheses.
54,38%
On target
| Value | Target | |
|---|---|---|
| Amsterdam | 48%on target | 90d 50% |
| Haarlem | 80%on target | 90d 50% |
| Utrecht | 35,5%off target | 90d 43,1% |
| Den Haag | 41,7%off target | 90d 45,1% |
| Eindhoven | 66,7%on target | 90d 40% |
Signed MRR
Lagging · monthlySum of MRR for all contracts signed (signature date) in the month.
€ 12.145
On target
Monthly objectives (max 3)
Prove
Increasing the pipeline velocity of Haarlem
Done means: From 54% in Stale (15–60d) to >60% in Fresh (0–14d).
Missed
Why: Migrated from PowerPoint — retro not recorded
Decision: drop — Not carried into the next month's deck (migrated)
Prove
Increase the pipeline velocity of Eindhoven
Done means: 77% Critical deals (+90d) to <13%.
Missed
Why: Migrated from PowerPoint — retro not recorded
Decision: drop
Unblocker
Commercial workflow for CM's — documented way of working for personal viewingsAchievedHow the framework works — Prove, Scale, Create in plain language
Prove
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Scale
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
Create · optional
A great restaurant along the route 🍝 — extra value for members. Optional.
Leading indicator
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
Lagging indicator
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊