Closed by Samantha · read-only ·
Locked metrics
Close Rate per city
Leading · monthlyWon ÷ (Won + Lost) in the month; 90-day rate in parentheses.
28,6%
Off target
| Value | Target | |
|---|---|---|
| Haarlem | 44%off target | 90d 61,5% |
| Utrecht | 28%off target | 90d 35,6% |
| Den Haag | 39%off target | 90d 42,4% |
| Eindhoven | 35%off target | 90d 47,8% |
| Amsterdam | 32%off target | 90d 45% |
Signed MRR
Lagging · monthlySum of MRR for all contracts signed (signature date) in the month.
€ 4.695
Off target
Monthly objectives (max 3)
Partly
Partly achieved in July 2026:
Why: Due to Roos who is currently OOO.
Decision: keep — All will stay the same.
Prove
Retain velocity per city
Done means: By July 31, every deal closes within 85% of first contact (from lead intake to signed contract).
Partly
Why: Partly achieved: capacity was the limiting factor (sales ran on one person). What we did do, cleaning up the pipeline, shows directly in the overview and close rate.
Decision: keep — Capacity doubles in October, and we revisit the focus points then.
Partly
Partly achieved in July 2026:
Unblocker
A Slack-linked skill that hands community managers the full sales-call picture before the personal intro, so no question gets asked twice.AchievedHow the framework works — Prove, Scale, Create in plain language
Prove
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Scale
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
Create · optional
A great restaurant along the route 🍝 — extra value for members. Optional.
Leading indicator
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
Lagging indicator
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊