Monthly scorecard
Expansion · August 2026
“Because life without Shell sandwiches is no life”
Closed by Wouter · read-only ·
Closed by Wouter — voided by Wouter on 2 Sept 2026
Locked metrics
Open 3 new locations (2026)
Leading · annualNew Stories locations opened in 2026.
3
On target
Open 6 new locations (2027)
Lagging · annualPipeline toward 6 new locations opening in 2027.
1
On target
1 INT agreement (2027)
Lagging · annualFirst international location agreement.
0
On target
Monthly objectives (max 3)
Scale
Management Agreement LOI (UK)
Done means: Signed LOI with at least one estate.
On track
Both HDW and Grosvenor are still positive
Voided record
On track
Prove
Contract negotiations Amersfoort location
Done means: Get our draft contract in place for Amersfoort (Belvedere) - so that we can close it before EOY.
On track
Unblocker
One small, specific thing that removes friction this week — none set yet.How the framework works — Prove, Scale, Create in plain language
Prove
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Scale
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
Create · optional
A great restaurant along the route 🍝 — extra value for members. Optional.
Leading indicator
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
Lagging indicator
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊