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Monthly scorecard

Expansion · September 2026

“Because life without Shell sandwiches is no life”

Owner: Wouter
April 2026May 2026June 2026July 2026August 2026September 2026PresentClose September 2026…

Locked metrics
Values are entered at month close — or any time before.

Open 3 new locations (2026)

Leading · annual

New Stories locations opened in 2026.

3
On targetTarget: 3 of 3Last recorded in August 2026
Jun 3/3 · Jul 3
Den Haag — on target
Eindhoven — on target
Muntgebouw — on target
Monthly objectives (max 3)
No goal slots left. New goals for next month are set at month close.
Scale
Edited during month

Management Agreement LOI (UK)

Done means: Signed LOI with at least one estate.

Wouter · due 31 Dec 2026
In progress
Prove
Unblocker
One small, specific thing that removes friction this week — none set yet.
How the framework works — Prove, Scale, Create in plain language
Prove

The car goes from A to B 🚗 — this goal directly moves your KPIs this month.

Scale

Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.

Create · optional

A great restaurant along the route 🍝 — extra value for members. Optional.

Leading indicator

The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.

Lagging indicator

The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.

The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊

Open 6 new locations (2027)

Lagging · annual

Pipeline toward 6 new locations opening in 2027.

1
On targetTarget: 6 signedLast recorded in August 2026
Jun 0/6 · Jul 1
Breda — not judged
Amersfoort — not judged
Rotterdam — not judged
London — not judged
Den Haag — not judged
Amsterdam — not judged
Leiden — not judged

1 INT agreement (2027)

Lagging · annual

First international location agreement.

0
On targetTarget: 1 signed→ Aug 0
Jun 0/1 · Jul 0
London visits — not judged
Management Agreement — not judged
Edited during month

Contract negotiations Amersfoort location

Done means: Get our draft contract in place for Amersfoort (Belvedere) - so that we can close it before EOY.

Wouter · due 30 Sept 2026
In progress
Prove
Edited during month

Progress with more potential locations for Mid 2027

Done means: - Weekly location visits - Progressing potential deals to proposal stage (get at least 1 in proposal stage) - In various cities

Wouter · due 30 Dec 2026
In progress