Monthly scorecard
Expansion · April 2026
“Because life without Shell sandwiches is no life”
Closed from the PowerPoint migration · read-only ·
Locked metrics
Open 3 new locations (2026)
Leading · annualNew Stories locations opened in 2026.
3/3
On target
open
opening
opening
Open 6 new locations (2027)
Lagging · annualPipeline toward 6 new locations opening in 2027.
0/6
No target
1st Jan
opening 1st March
1st Nov '26
1st May
1 INT agreement (2027)
Lagging · annualFirst international location agreement.
0/1
No target
Monthly objectives (max 3)
Scale
UK follow up meetings June — secured (first potential location proposed by Great Portland Estates)
Done means: Business case af deze maand, presenteren in Londen (30 juli). LOI delen met HDW of Grosvenor voor 30 aug.
On track
Prove
Amersfoort rental agreement concept — contract received, negotiation process
Done means: Minimaal 1 locatie in nieuwe stad in proposal stage (Rotterdam, Nijmegen, Den Haag).
On track
Unblocker
One small, specific thing that removes friction this week — none set yet.How the framework works — Prove, Scale, Create in plain language
Prove
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Scale
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
Create · optional
A great restaurant along the route 🍝 — extra value for members. Optional.
Leading indicator
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
Lagging indicator
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊