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Monthly scorecard

Expansion · July 2026

“Because life without Shell sandwiches is no life”

Owner: Wouter
Closed by Wouter · read-only ·
April 2026May 2026June 2026July 2026August 2026September 2026Present

Locked metrics

Open 3 new locations (2026)

Leading · annual

New Stories locations opened in 2026.

3
On targetTarget: 3 of 3 Jun 3/3
Apr 3/3 · May 3/3
Den Haag — on target
Eindhoven — on target
Muntgebouw — on target

Open 6 new locations (2027)

Lagging · annual

Pipeline toward 6 new locations opening in 2027.

1
On targetTarget: 6 signed Jun 0/6
Apr 0/6 · May 0/6
Breda — not judged
Amersfoort — not judged
Rotterdam — not judged
London — not judged

1 INT agreement (2027)

Lagging · annual

First international location agreement.

0
On targetTarget: 1 signed Jun 0/1
Apr 0/1 · May 0/1
London visits — not judged
Management Agreement — not judged
Monthly objectives (max 3)
Scale

Management Agreement LOI (UK)

Done means: Business case af deze maand, presenteren in Londen (30 juli). LOI delen met HDW of Grosvenor voor 30 aug.

On track
Wouter · due 31 Aug 2026
Prove

Expand pipeline 2027

Done means: Minimaal 1 locatie in nieuwe stad in proposal stage (Rotterdam, Nijmegen, Den Haag).

Achieved
Wouter · due 31 Jul 2026
Prove
Unblocker
One small, specific thing that removes friction this week — none set yet.
How the framework works — Prove, Scale, Create in plain language
Prove

The car goes from A to B 🚗 — this goal directly moves your KPIs this month.

Scale

Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.

Create · optional

A great restaurant along the route 🍝 — extra value for members. Optional.

Leading indicator

The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.

Lagging indicator

The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.

The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊

Den Haag — not judged
Amsterdam — not judged
Leiden — not judged

Sign Breda rental agreement (Seeligsingel 7)

Done means: Huurovereenkomst Seeligsingel 7 getekend voor 31 juli. 3 openstaande contract term punten en afstemming final offerte verbouwing.

Achieved
Wouter · due 31 Jul 2026