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Monthly scorecard

CSM · June 2026

“Once Stories, always Stories”

Owner: Marente
Closed from the PowerPoint migration · read-only ·
April 2026May 2026June 2026July 2026August 2026September 2026Present

Locked metrics

Renewal Coverage OK%

Leading · weekly

25% of top-segment renewals (45–75 day window) with valid OK.

100%
On targetTarget: 95%↑ May 70%
Apr TBD next month

NRR

Lagging · monthly

(starting MRR + expansion − contraction − churn) ÷ starting MRR × 100%.

97,1%
Off targetTarget: > 97,5%↓ May 98,90%
Apr 97,08%

Logo Churn %

Lagging · monthly

% of paying members lost in the month (cancellations ÷ total members at start of month × 100).

3,9% (26 churns)
Off targetTarget: < 3% May 1,53% (9 churns)
Apr 1,8%
Monthly objectives (max 3)
Prove

Proactively insights of data and upgrade potentials

Done means: Change pipeline up to date + 25% top segment members <24 hr reaction.

Achieved
Sifke · due 30 Jun 2026
Scale

CSM handbook

Done means: Handbook is completely done with all the things CSM does + HOW to use, for Marente.

Achieved
Sifke · due 30 Jun 2026
Create
Unblocker
A way of working for introductions, similar to personal viewingsSifke, Alex, Soof · week of 29 Jun 2026Achieved
How the framework works — Prove, Scale, Create in plain language
Prove

The car goes from A to B 🚗 — this goal directly moves your KPIs this month.

Scale

Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.

Create · optional

A great restaurant along the route 🍝 — extra value for members. Optional.

Leading indicator

The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.

Lagging indicator

The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.

The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊

Upgrade Utrecht members to plus plans & new pricing

Done means: Strategy how + workflow.

Behind
Sifke, Roos, Marente · due 31 Jul 2026