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Monthly scorecard

CSM · April 2026

“Once Stories, always Stories”

Owner: Marente
Closed from the PowerPoint migration · read-only ·
April 2026May 2026June 2026July 2026August 2026September 2026Present

Locked metrics

Renewal Coverage OK%

Leading · weekly

25% of top-segment renewals (45–75 day window) with valid OK.

TBD next month
No targetTarget: 85%

NRR

Lagging · monthly

(starting MRR + expansion − contraction − churn) ÷ starting MRR × 100%.

97,08%
Off targetTarget: > 97,5%

Logo Churn %

Lagging · monthly

% of paying members lost in the month (cancellations ÷ total members at start of month × 100).

1,8%
On targetTarget: < 3%
Monthly objectives (max 3)
Prove

Renewal overview

Done means: Change pipeline is up and running — always clear visibility of who is renewing and what their status is.

On track
Sifke · due 31 May 2026
Prove

Proactively insights of data and upgrade potentials

Done means: Change pipeline up to date + 25% top segment members <24 hr reaction.

Behind
Sifke · due 30 Jun 2026
Create
Unblocker
Confirmation pandadoc for upgrades automatisationSophie · week of 27 Apr 2026Achieved
How the framework works — Prove, Scale, Create in plain language
Prove

The car goes from A to B 🚗 — this goal directly moves your KPIs this month.

Scale

Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.

Create · optional

A great restaurant along the route 🍝 — extra value for members. Optional.

Leading indicator

The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.

Lagging indicator

The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.

The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊

Upgrade Utrecht members to plus plans & new pricing

Done means: Strategy how + workflow.

On track
Sifke, Roos, Marente · due 31 Jul 2026