Closed from the PowerPoint migration · read-only ·
Locked metrics
Renewal Coverage OK%
Leading · weekly25% of top-segment renewals (45–75 day window) with valid OK.
70%
Off target
NRR
Lagging · monthly(starting MRR + expansion − contraction − churn) ÷ starting MRR × 100%.
98,90%
On target
Logo Churn %
Lagging · monthly% of paying members lost in the month (cancellations ÷ total members at start of month × 100).
1,53% (9 churns)
On target
Monthly objectives (max 3)
Prove
Renewal overview listed and visible
Done means: Change pipeline is up and running — always clear visibility of who is renewing and what their status is.
Achieved
Prove
Proactively insights of data and upgrade potentials
Done means: Change pipeline up to date + 25% top segment members <24 hr reaction.
On track
Unblocker
A way of working with community managers — CMs work in Optix, everything linked to HubSpotAchievedHow the framework works — Prove, Scale, Create in plain language
Prove
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Scale
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
Create · optional
A great restaurant along the route 🍝 — extra value for members. Optional.
Leading indicator
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
Lagging indicator
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊