Total amount of work (in story points) the team completes in a sprint.
| Value | ||
|---|---|---|
| Sprint 19 | 80% — page speed (Storyblok), Optix integration (legacy code)off target | |
| Sprint 20 | 100% — automatic onboarding foundations, page speed (Stories + CF)on target |
Match rate — % of users who click on contact CTAs.
Conversion rate: start → completes submission.
Done means: New retargeting page ✓ · UX changes (new first step, new counter, disclaimer) ✓ · start date sync to HubSpot ✓.
Done means: Create final sitemap; deliver 3 new pages by the end of July.
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
A great restaurant along the route 🍝 — extra value for members. Optional.
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊
Done means: Integration between HubSpot, Admin, Optix ✓ · renewal date synced ✓ · product set up ✓ · onboarding flows.
Done means: Page speed improvements, desktop home, desktop about, stabilisation and bug fixes.