Total amount of work (in story points) the team completes in a sprint.
| Value | Target | |
|---|---|---|
| Sprint 21 | 80%on target | 31 |
| Sprint 20 | 90%on target | 32 |
Match rate — % of users who click on contact CTAs.
Conversion rate: start → completes submission.
Done means: Create final sitemap; deliver 3 new pages by the end of July.
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
A great restaurant along the route 🍝 — extra value for members. Optional.
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊
Done means: 95% of onboarding fully automated! Automated User creation, Plan creation, OPENR unit and Daypart assignments What's left: Add-ons and Reserve/waitlist flows
Done means: Pass Google page speed --> better score SEO, AEO improved --> higher ranking Next: automatic content creation to drive organic traffic