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Monthly scorecard

Marketing · September 2026

“We don't chase demand. We build it. Predictably.”

Owner: Samantha
April 2026May 2026June 2026July 2026August 2026September 2026PresentClose September 2026…

Locked metrics
Values are entered at month close — or any time before.

Average monthly new leads submitted

Leading · monthly

New lead submissions per city in the month (actual / target).

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No data yetTarget: 92 total Aug 58/68
Jun 75/92 · Jul 102

Cost per lead across all channels & cities

Lagging · monthly

Average acquisition cost per submitted lead, per city.

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Monthly objectives (max 3)
No goal slots left. New goals for next month are set at month close.
Prove

Manychat live, no inbound lost

Manychat running on Instagram DM and WhatsApp, so every inbound message gets an instant reply and every lead lands in HubSpot instead of someone's inbox.

Done means: By 30 Sep 2026, Manychat live on IG and WhatsApp, first reply under 1 min, 100% of leads synced to HubSpot with source tagged.

Samantha · due 30 Sept 2026
Not started
Unblocker
One small, specific thing that removes friction this week — none set yet.
How the framework works — Prove, Scale, Create in plain language
Prove

The car goes from A to B 🚗 — this goal directly moves your KPIs this month.

Scale

Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.

Create · optional

A great restaurant along the route 🍝 — extra value for members. Optional.

Leading indicator

The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.

Lagging indicator

The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.

The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊

No data yet
Aug € 112,9
Jun € 162,69 avg · Jul € 126
Create

Carefinder, new look and new mailing

Carefinder gets 393 site visits a month while IG reaches 80k. September is about turning that reach into traffic: CTAs in reels, a working bio link, the mailing and search pages.

Done means: By 30 Sep 2026, Carefinder at 700+ unique visits, with 120+ from IG bio taps and 110+ from search, up from 393 total in August.

Samantha · due 30 Sept 2026
Not started
Scale

Breda launch, executed

Run the Breda launch plan from the August framework, month by month, so Breda opens with a full and hot pipline that converts quicker.

Done means: By 30 Sep 2026, every September step of the launch plan is done on time and Breda hits its forecast leads and CPL ceiling.

Samantha · due 30 Sept 2026
Not started