Closed from the PowerPoint migration · read-only ·
Locked metrics
New locations embracing the Stories DNA
Leading · monthlyNew locations onboarded into the Stories culture: interior quality, community activation, and the Stories soul embodied by community managers.
3 locations onboarding
No target
onboarding
onboarding
onboarding
Mystery Visit
Leading · annualMeasurable mystery-visit process applied to current and new locations. Inspired by Rituals.
Will start after opening Muntgebouw
No target
Monthly objectives (max 3)
Prove
Ratna & Myrtel onboarding DNA
Done means: Do an (official) Stories etiquette handover to CM's from The Hague and Utrecht.
On track
Prove
After opening Muntgebouw — design the Mystery visit process
Done means: A measurable mystery-visit process that can be applied to both current and new locations. First visit in July.
On track
Prove
Unblocker
One small, specific thing that removes friction this week — none set yet.How the framework works — Prove, Scale, Create in plain language
Prove
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Scale
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
Create · optional
A great restaurant along the route 🍝 — extra value for members. Optional.
Leading indicator
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
Lagging indicator
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊