Total amount of work (in story points) the team completes in a sprint.
Build the data-driven development loop.
The car goes from A to B 🚗 — this goal directly moves your KPIs this month.
Upgrade the road to a highway 🛣️ — makes hitting your KPIs easier in the future.
A great restaurant along the route 🍝 — extra value for members. Optional.
The number you directly influence — your own steering wheel. If it moves, it's because of what your team did.
The result that follows later, often depending on other departments. You can't push it directly — your leading work pushes it for you.
The tsunami rule: when your leading and lagging KPIs are both behind, do more Prove and stop Scale. You don't renovate the kitchen when a tsunami is coming. 🌊